The OpportunityInvest in care that pays off for everyone.
Why The Unconditionalsco-care: A new category
Every diagnosis creates people who want to help and are ready to spend, and right now all they can buy is flowers.
An untapped market
Our Co-care Blueprint and engine turns months of kit development into weeks, condition by condition.
Made to scale
Data Commander
The only solution designed for the patient and their ally together, curated by lived experience and reviewed by clinicians.
Built for two
Many ways to grow
Starter packs bring people in, and the companion app, Care Register and B2B channels keep them engaged.
The FounderMEET DEBBIE
Debbie has stood on every side of a diagnosis: as the patient, as the ally who wanted to help and didn’t know how, and as the carer holding it all together. For more than a decade she’s built digital health products across six countries, with Medibank Ventures, BCG Digital Ventures, Merck, IDEO, Mimi and Naluri, and today she’s tackling patient and supporter education.
In ten years, a Care Starter Pack is what you’ll send for any new diagnosis instead of flowers .
Early signals & traction
“They slashed our rollout time in half and doubled engagement overnight.”
Recent Client
“The new system unleashed revenue streams we didn’t know existed.”
Recent Client
“Our competitors are still guessing how we crushed them this quarter.”
Recent ClientQuestions. Answered
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Pre-revenue, with prototype kits and an app prototype built. Our next milestones are validating the kits with early patient–ally pairs and converting waitlist interest into first sales.
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Six-month Care Starter Pack subscriptions, bought by allies as gifts or by patients for themselves. A companion app subscription, a small commission on Care Register sales, and kits purchased at scale by workplaces, insurers and hospitals.
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Every kit is reviewed by clinicians and a lived-experience panel. Our content stays in support and wellbeing language, and we’re working through TGA and AHPRA requirements before we sell.
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Through our Co-care Blueprint, a structured template for every kit covering journey stages, patient and ally needs, products, guidance and safety rules. After ADHD come other neurodivergent conditions, chronic conditions, acute events and fertility journeys.